On the occasion of the Plovdiv International Fair ,   MAHINDRA launched its new lineup of products for Bulgarian market which will be distributed by local partner ASTRECO MOTORS.. The range of products, made up of different versions of KUV100 and XUV500, was displayed on the stand


Ariccia (RM), 25  September 2018 – On the occasion of the international Fair of Plovdiv, Jose Ebenezer,  Chief Operating Officer of MAHINDRA EUROPE, announced the new entry of Mahindra in  Bulgarian market with the local distribution partner  ASTRECO MOTORS.

The Plovdiv Fair is the main technological exhibition in the Balkans and the largest business opportunity in Bulgaria. Plovdiv, is the second city in the country by number of inhabitants, and excels for its architectural beauties and landscapes: in fact it will be European Capital of Culture in 2019.

Undoubtedly the KUV100 is the main novelty for the Bulgarian market.  Launched in Europe during this year April at  Milan it is  a compact City SUV for those who want to experience new  roads and  love going off the beaten paths.


ASTRECO MOTORS is  new brand company, part of ASTRECO HOLDING, famous with its 25-years story and big experience in automotive market in Bulgaria and with a rich portfolio of automotive and motorcycle brands. The company features a large net of strategic centers and dealerships in the main cities of Bulgaria. Three of them are situated in Sofia, the capital of the country, one of them – in Plovdiv, the cultural capital of Bulgaria, and one of them – in Varna, the biggest sea port in Bulgaria on the Black Sea.