Honda will be at the centre of this year’s Paris Motor Show with its bold ‘Honda Dream Factory’ stand. Created to celebrate the brand’s YOUR DREAMS_ENGINEERED philosophy, the specially designed 200m² space offers visitors an imaginative and interactive site that goes far beyond the simple exhibition of vehicles.

Created as a dream factory, this immersive space allows visitors to explore Honda through interactive, playful, and technological experiences. Each area tells a story about how the brand has been transforming the most ambitious ideas into accessible innovations since its founding in 1948.

By travelling through each themed area of the space, visitors will discover how dreams can become a source of inspiration, how passion fuels innovation, and how engineering makes it possible to transform imagination into everyday reality. Centred around Honda Jazz, HR-V, Civic and Prelude, each zone tells the story of Honda’s passion for engineering dreams.

Child’s Play with the HR-V

Because dreams often begin in childhood, Honda has created a special area for families. Here they will find a recently revised HR-V e:HEV Advance Sport where the interior has been transformed into a ball pit. Surrounded by several exploration areas supervised by childcare assistants, the HR-V allows children to enjoy a play world specially designed for them.

This special exhibit has been designed to remind us that behind every Honda innovation there is often a simple idea: to make travel more enjoyable, safer and more accessible to everyone, not just the driver.

Honda France Mondial 2026

Celebrating Boundless Creativity with the Jazz

With the support of OMY, a leading French brand known for its creative universes, Honda will invite visitors to give free rein to their imagination through a huge participatory mural that will be placed on a Jazz e:HEV Advance Sport.

Part of a project that started in September with visitors to the Dailymotion Business website, visitors to the show will be invited to contribute to this collaborative artwork. Their creations will enrich the original mural display, creating a direct link between digital participation and physical experience.

In addition, visitors will also be able to take part in an interactive treasure hunt around the car, with the chance of winning a hybrid Honda Jazz for a year, or one of the 5,000 copies of the OMY poster created for the occasion.

Honda France Mondial 2026

Past, present and Future with the Civic

Here, Honda will invite visitors to go back in time thanks to an AI-assisted photography experience. Featuring the new Civic e:HEV Sport equipped with S+ Shift technology as the backdrop, visitors will be able to use the cutting-edge camera to put themselves in the spotlight alongside one of the eleven generations of Civic that have marked the history of the model since 1972.

Combining heritage, innovation and a look towards the future, this experience illustrates Honda’s drive to continually evolve its creations without ever losing sight of the original spirit that gave birth to them. This is highlighted by the new MY27 Civic, which now features Honda S+ Shift – a technology previously reserved for the Prelude – as standard on the Sport and Advance trims.

Mattel and Honda

Long before hitting the road, a passion for cars is often built through play. At the Paris Motor Show, Honda will be celebrating its relationship with toy brand Mattel with an area specially reserved for younger visitors.

Here they will be able to view and purchase the entire Honda range from Mattel Brick Shop, which includes the 1990 NSX, the 1990 Civic EF and the 2007 S2000. In addition, they’ll be able to test drive the entire Hot Wheels Honda range on a specially designed track that will be supervised by childcare assistants.

Prelude – From Concept to Reality

Completing the journey at the Honda Dream Factory is a unique driving experience that allows visitors to take remote control of a scale model of the Honda Prelude e:HEV on a representation of the Suzuka circuit.

Featuring two specially created simulators, each equipped with a Prelude e:HEV seat and steering wheel, the set-up uses teleoperation technology to allow as many people as possible to experience the driving sensations of the Prelude in a circuit-inspired environment.

Utilising innovation, emotion, and technology, this exhibit once again demonstrates Honda’s ability to bring enthusiasts closer to their automotive dreams through unique experiences.

Honda’s Dream Laboratory

Finally, the inclusion of the Aston Martin Aramco Formula One™ single-seater tells the story of the central role motorsport plays in Honda’s history. Much more than a symbol of performance, Formula One™ is a formidable laboratory of innovation where technologies are born and then find their way into everyday vehicles.

Visitors will be able to discover how the passion for pushing boundaries, the technical audacity, and the engineering demands that drive the competition shape Honda’s future mobility dreams.

Across the large 200m² exhibition space, Honda offers much more than just a car stand. It invites visitors to dream, experiment, and discover how engineering can transform an idea into a tangible experience. A full-scale demonstration of its brand promise: YOUR DREAMS_ENGINEERED.

Honda France Mondial 2026