Our company officially opened its new multi-brand showroom in our seaside capital, Varna. The center is also complemented by a service area covering 920 sq.m. Additionally, insurance and car rental services are available.

The new home of Honda, Subaru, and Moto Morini in Varna was officially opened on March 19th by Bultraco Motors, the authorized dealer for these brands. The multi-brand showroom is located on the ground floor of the “Varna Towers” shopping center at 256 Vladislav Varnenchik Blvd. The after-sales service area is organized over 920 sq. m in a newly built office building at a nearby location.

“We are returning to Varna due to the strong interest of the residents in the region in our products and services. In our showroom here, you will find new and used Honda cars and motorcycles, the range of Subaru vehicles, and very soon, the magnificent two-wheeled machines of the newly introduced Moto Morini brand to the Bulgarian market“, shared Angelina Devedjieva, CEO of Bultraco Motors AD, during the opening.

“We are happy to be close to the people of Varna once again, offering them not only high-quality and environmentally-friendly cars and motorcycles, but also tires for them, as well as first-class service and genuine spare parts. Through our affiliated company, Astreco Rent, and our international partner AutoUnion, we will also be offering cars for rent. Very recently, the leading insurance broker Garant joined our company structure, and an insurance expert will be based at our sales center”, said Kostadin Grozdanov, CEO of Astreco Holding, part of which is Bultraco Motors.

“The service center is equipped with everything necessary to address even the most complex technical issues. There are four car lifts and two for motorcycles”, said Petar Spasov, after-sales director at the holding.

“I highly appreciate the opportunity for Subaru to return to Varna, the maritime capital of Bulgaria, with a reliable partner like Bultraco Motors, the authorized dealer for the brand, already proven in Plovdiv and the region. As a Japanese manufacturer, Subaru is a pioneer, not only with its high-quality cars, safety, and innovative technologies but also with its customer care. One such step is the extended 8-year warranty with no mileage limit, which we introduced in Bulgaria back in 2022.

We are pleased to open our new showroom right at the start of sales for the sixth generation of the Forester, a model that is crucial for Subaru”, said Nicola Toreggiani, president of Subaru Italy, official importer of the Japanese brand for the Bulgarian market, Austria, Slovakia, Slovenia, Croatia, Greece, and Romania.

The senior manager officially awarded Angelina Devedjieva with a medal for special merits and as a guardian of the brand’s reputation in our country.